The American Press Institute, ITZ Publishing and Belden Interactive are pleased to offer publishers and media executives a new API Insight Report…

PAID ACCESS MODELS: PRACTICES AND PROFILES   

Across the country, news-media publishers are thinking about paid content — charging their online readers fees to access some or all content. And many publishers industry-wide are taking action, implementing paid-access models at their enterprises.

The challenge in all this experimentation is guessing at the unknowns:

- What is the right pricing structure?
- How much content should be free and how much paid?
-What about leaving all content free and charging for services?
- How will our customers react to our shift to paid access?
- Will paid access affect our print circulation?
- Which media sites are having success with charging for content?

The API-ITZBelden Paid Access Models: Practice and Profiles report was produced to help answer those questions and put good information in publishers’ hands as they deliberate their next moves. The report aggregates the most data, case studies and content on paid access currently available anywhere.

Paid Access Models: Practices and Profiles draws on these sources:

•    Executive Survey data from the September 2009 API-ITZBelden Industry Survey
•    Proprietary Belden Interactive local market studies on paid access
•    Executive interviews conducted by ITZBelden and Alisa Cromer of NewMediaHub.com
•    Data analysis by Mather Economics
•    Client-submitted information on current paid content practices

In the 40-page report, ITZBelden presents the case studies of 14 current paid access ventures. The report looks at retail pricing models and analyzes information on uptake for e-editions and HTML sites in more than 50 markets. It also provides input from consumers on paid content, with survey responses to pricing in selected markets.

Paid Access Models: Practices and Profiles is available for $500 (per single enterprise). A PowerPoint presentation of key data and findings is included.

ITZBelden also offers a webinar explaining the report in depth for $500.

For more information and to purchase the Paid Access Models: Practices and Profiles report and webinar, contact Kathy Guilfoyle at ITZ Publishing at 503-241-3650, kathy@itzpublishing.com, or

order online.

Special price: Registered participants of the upcoming API seminar, “15 Paths to Paid Online Content,” (Feb. 11-12) may purchase the report for $300.

This Insight Report and seminar are part of API’s Revenue 3.0 Portfolio series. For information, contact Mary Peskin at mpeskin@americanpressinstitute.org or 703-715-3336.