ITZBelden Revenue Project

The ITZBelden Revenue Report, produced by online-media revenue and research experts ITZ Publishing and Belden Interactive, is emailed to you each month, highlighting fresh data and case studies on what your peers are thinking and doing and — most importantly — what’s working.

The data

The ITZBelden Revenue Project tracks…

- 7 sources of print revenue
- 20 sources of online revenue
- 15 different models of pay-for-content

The Revenue Project is designed to help news media publishers increase the odds of success for revenue initiatives by monitoring the results of their peers.

The Revenue Project shows you just where you stand. Online publications that provide their revenue information to the Project can receive reports that benchmark your data against those of same-size publications.

Receive ITZBelden Revenue Reports each month:

• The aggregate report. Monthly e-report aggregates, analyzes and displays data and presents case studies from news media companies of all sizes across the U.S. --- [$1,200 per quarter / $4,500 per year]

• The market-size report. Monthly e-report includes case studies and aggregates, analyzes and displays data specific to a single market size:  <10k / 10k-25k / 25k-100k / >100k print circ. --- [$1,600 per quarter / $6,000 per year per market size]

• The corporate package. Monthly e-package includes all four market-size reports. --- [$4,000 per quarter / $15,000 per year]

• Customized benchmark report and consultation. Individual publication is benchmarked against peers in all 20 revenue categories. Package includes on-site consultation on revenue initiatives, strategy and implementation. --- [Call for pricing.]

Media companies that share their monthly data with the ITZBelden Revenue Project receive a 10% discount on subscriptions.

TO ORDER REPORTS, call 503.241.3650.


ITZBelden…  Turn research into revenue.

Paid Content Consulting

The ITZ Publishing and  Belden Interactive  partnership provides monthly analysis on paid-content solutions.

ITZBelden is combining survey data on micro-payment solutions with a disciplined analysis of the impact of different payment strategies on total website revenue.

As publishers carefully consider charging for content via micro-payments, these discussions typically occur with very little objective data at hand because the idea is largely untried.

The ITZBelden paid-content matrix will provide the strategic research necessary for publishers and executives to make correct and timely choices regarding paid-content options.

ITZBelden invites publishers to participate in the project by providing information and engaging in conversation about their paid-content initiatives.

Site and audience research

Current and accurate audience and market research is a foundation of exceptional online sales.

ITZBelden are among the best research industry experts to deliver essential data. What this information will reveal to you includes..

• demographics and consumer behaviors of your visitors
• the kinds of content that engage them (and the kinds that don't)
• how often visitors come to your site compared to other sites
• yours and your competitors' market share

ITZBelden also provides analysis of paid-content strategies and their effect on revenues. And the ITZBelden staff assessment tool will help you identify weaknesses in their product or organizational knowledge and/or sales skills.

Market Surveys

ITZBelden delivers clients current and accurate research on audience composition, reach and frequency.

We help you interpret this research to shape new product development, site content and navigation, and revenue strategies.

Research and survey topics include:

• Paid content. Survey data on micro-payment solutions and a disciplined analysis of how different payment strategies impact total site revenue. 
• Sales and site. Survey by Belden Interactive is an essential research tool for online newspapers.
• Online community. Designed by Belden especially for smaller markets, weekly publications and niche sites.
• Large markets. A new service enabling large enterprises to conduct and compare site data to Scarborough Research Syndicated Surveys data.
• Consumer behavior. Presents advertisers with their relative market position, potential revenue based on site audience, and how to increase market share.
• Local economic conditions. Unique program to aid media executives and local advertisers in understanding broad consumer sentiments.
• WebSeller. Survey on consumer behavior, using market spending patterns to deliver advertisers a contextual ROI calculation.
•  Webmail. Enables clients to quickly and easily create professional single- or multiple-question surveys and leverage data to build campaigns that target subscriber feedback.

ITZBelden Advertiser seminars

There are two big challenges to selling online ads:

1. Clients are often unsure of the value they are buying.
2. Sales people are unsure of the value they are selling.

While clients wonder about how best to take advantage of the Internet and where to spend their money, sales reps can be uncertain about the relationship between ad formats, placement and pricing.

The ITZBelden seminar for advertisers and prospects is structured to address the questions of both groups — by walking your clients and sales people through the steps for determining the value of a website offers.

For any local business actively advertising online, or thinking of doing so, this program is a “must attend” session.

They will learn about:

• the power of online advertising
• what to expect from online advertising
• who is online
• the sites local people are visiting
• what they are looking for
• how to reach them
• the online ad formats that work
• what a successful site looks like
• the local businesses that are winning
  online market share, by category
• leaderboard, skyscraper and "big ad" formats
• sponsorships
• video
• search/listings
• search/keywords/SEO/SEM
• behavioral targeting
• geo-targeting
• email

The 1 1/2-hour session is followed by 15 minutes of q&a and appointment setting.

Call ITZBelden for more details: 503.241.3650.